We provide fractional CMO services for associations, recurring revenue organizations, and businesses that have the ability to grow exponentially given a strong marketing strategy is in place.
Many organizations that need a strategic marketing skill set in order to achieve growth either aren’t ready for a full time CMO, or can’t afford one.
Fractional delivery of CMO services provides organizations with a marketing leader who stays strategically focused and works with the current team in place to carry out a strategic vision, at an investment level much lower than a full time hire.
Your marketing team likely has someone on the team fulfilling both strategic and day-to-day roles (which rarely works!). I stay strategic, allowing your team to be laser-focused on carrying out a carefully crafted strategic plan by me.
You don’t need only a plan; you need someone to help make it happen! I sit in the marketing leadership position for your team, identify challenges and gaps, and remove barriers to progress.
Sometimes, leaders get dragged into work that pulls them from their strategic focus; and, sometimes, politics get in the way of progress. My authentic, honest approach cuts through typical challenges that full time marketing staff often face, to keep the focus on achieving goals.
Working without celebrating victories and recognizing individual contributions can decrease a marketing team’s productivity and creativity. My positive leadership style helps your team see progress and stay motivated.
“Doing things” in daily work that aren’t tied to organizational and departmental goals is a recipe for burnout and lack of results. Revenue-focused goals help your team see progress and how they are contributing to the overall growth of your organization.
Fractional CMOs serve multiple clients with common challenges. I can see what’s working (and what’s not) across clients and apply it to your team’s work, expanding the overall productivity and knowledge of the marketing function.
Founder & CEO
I bring over a decade of experience developing engagement-driven marketing strategies for professional healthcare associations, startups, B2B SaaS products, and health and wellness businesses. I shine in the areas of personalized engagement strategy, value-forward content, campaigns that drive recurring revenue, and value propositions that speak to, and solve, customer challenges. I have established several marketing departments and stepped in to existing ones to improve them!
I am an activator of creative ideas. I have spent the past 15 years facilitating organizational innovation, from social media adoption to content strategy for a new product category. My perspective on engagement is rooted in human connection; I believe that most of the answers to the challenges marketers face are solved by creating stronger connections and understanding between individuals. In that light, listening to the voice of the customer/member to seek answers on what to do next is a key piece of my strategic philosophy.
In addition to creativity and connection, I lean on data, both qualitative and quantitative, to guide strategy. My experience building the marketing function at a B2B SaaS startup from minimal revenue to $2 Million ARR in just 3 years offers clients a unique, numbers-driven perspective.
I have contributed to various leadership teams, working directly with CEOs, entrepreneurs, executive directors, and boards of directors. I have a clear understanding of leadership expectations and how to demonstrate tangible progress to all stakeholders.
Beyond my experience and skills, I am a true leader. I’m motivated by the desire to help individuals and teams operate to their highest abilities, both to achieve organizational goals and facilitate individual team member growth. My out-of-office skills contribute to my leadership: as a trained power yoga teacher, my guiding principles of possibility, positivity and perseverance, even when things feel challenging, are benefits to the teams with which I work.
Last and certainly not least, when I’m not serving clients, you can find me in Houston, TX at various sports events for my 10 year old girl/boy twins, listening to music, on my yoga mat, and cheering for my Arizona State University Sun Devils.
I can’t wait to work with you!
