We provide fractional CMO services for associations, recurring revenue organizations, and businesses that have the ability to grow exponentially given a strong marketing strategy is in place.
Many organizations that need a strategic marketing skill set in order to achieve growth either aren’t ready for a full time CMO, or can’t afford one.
Fractional delivery of CMO services provides organizations with a marketing leader who stays strategically focused and works with the current team in place to carry out a strategic vision, at an investment level much lower than a full time hire.
Your marketing team likely has someone on the team fulfilling both strategic and day-to-day roles (which rarely works!). We stay strategic, allowing your team to be laser-focused on carrying out a carefully crafted strategic plan.
You don’t need only a plan; you need someone to help make it happen! We sit in the marketing leadership position for your team, identify challenges and gaps, and remove barriers to progress.
Sometimes, leaders get dragged into work that pulls them from their strategic focus; and, sometimes, politics get in the way of progress. Our authentic, honest approach cuts through typical challenges that full time marketing staff often face, to keep the focus on achieving goals.
Working without celebrating victories and recognizing individual contributions can decrease a marketing team’s productivity and creativity. Our positive leadership style helps your team see progress and stay motivated.
“Doing things” in daily work that aren’t tied to organizational and departmental goals is a recipe for burnout and lack of results. We guide teams to operate from revenue-focused goals to help your team see progress and how they are contributing to the overall growth of your organization.
Fractional CMOs serve multiple clients with common challenges. We can see what’s working (and what’s not) across clients and apply it to your team’s work, expanding the overall productivity and knowledge of the marketing function.
Founder & CEO
For nearly two decades, I’ve helped organizations transform marketing from a collection of disconnected tactics into a strategic growth function.
As Founder and Fractional Chief Marketing Officer of Levitate Marketing, I partner with associations, B2B SaaS companies, healthcare organizations, and mission-driven businesses to build marketing systems that increase engagement, strengthen customer relationships, and drive recurring revenue.
Throughout my career, I’ve had the opportunity to lead transformational work across organizations of every size, from building the marketing function at a B2B SaaS startup that grew to more than $2 million in annual recurring revenue in just three years, to helping associations modernize member engagement, improve retention, and create measurable business growth.
Some of the results I’m most proud of include helping the American Physical Society surpass ambitious membership goals with more than 14,000 in membership gains, helping the Veterinary Emergency and Critical Care Society recover more than 750 lapsed members while contributing to a conference that exceeded revenue goals by approximately $800,000, leading global marketing strategy and communications for the International Year of Quantum Science and Technology, and partnering with the American Physical Therapy Association to redesign the member experience resulting in 1,500+ lapsed member win-backs.
My work goes beyond marketing campaigns. I help organizations build high-performing marketing departments, align teams around measurable goals, modernize processes, and create sustainable systems that continue producing results long after a project is complete.
I believe great marketing starts with understanding people. Listening to members, customers, staff, and stakeholders has been the foundation of every successful strategy I’ve built. By combining qualitative insight with meaningful data, we uncover what truly motivates people, and build experiences that earn engagement instead of demanding attention.
I’ve worked alongside CEOs, executive directors, entrepreneurs, leadership teams, and boards throughout my career, giving me a deep understanding of executive priorities and the importance of connecting marketing performance to organizational growth.
Outside of client work, I’m a power yoga teacher, which has shaped my leadership philosophy as much as my business experience. The principles of possibility, resilience, and continuous improvement influence how I lead teams, solve complex challenges, and help organizations embrace meaningful change.
When I’m not working with clients, you’ll usually find me in Houston cheering on my twins on nearly any type of sporting field, practicing yoga, exploring new restaurants with friends, or cheering for my Arizona State Sun Devils.
If you’re looking for a strategic marketing partner who can help your organization think bigger, execute smarter, and deliver measurable results, I’d love to connect.
