The Association Marketing Manifesto
Get your free copy of The Association Marketing Manifesto and start building a stronger, more strategic marketing function today.
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A bold, practical, and deeply human blueprint for turning association marketing into the growth engine it was always meant to be.
The Association Marketing Manifesto challenges outdated playbooks and redefines what it means to market in today’s fast-changing association world. Grounded in two decades of real-world association and recurring revenue industry experience, it offers a clear path to building marketing strategies that actually drive growth, deepen member loyalty, and prove measurable value to leadership. From mastering key metrics to creating a culture that elevates marketing’s role, this guide will help you unlock the full potential of your team and your technology without losing the human touch that makes associations unique.
What's Inside
Move Marketing From a Cost Center to a Growth Engine
Explore a mindset shift that positions marketing as an investment, not an expense. When leadership sees marketing as a driver of growth, department budgets, influence, respect, and impact expand.
Bring practical talking points, ROI examples, and growth stories with you to your next board meeting.
Know Your Growth Status with 5 Key Marketing Metrics
Understand five marketing metrics inspired by other recurring revenue industries like SaaS, that show whether your marketing is truly driving member loyalty and recurring revenue. If you’re not measuring these, you’re flying blind — and wasting budget on what feels good instead of what works.
Gain step-by-step formulas and situational examples so you can start tracking these metrics today.
Shift How Marketing Gets Done Across Your Association, Forever
Move marketing out of the shadows and into the strategic center of your organization. Marketing teams that build trust and communicate value can plan, prove, and scale impact with confidence.
Get practical frameworks for quarterly (vs. annual) planning, data-driven decision-making, and cross-functional alignment.
Let's stop playing small. Your members deserve more. Your team deserves more.
And your marketing? It’s time to make it the unstoppable growth engine you envision in your dreams.
Praise For The manifesto
